Kellogg’s Renews with Edwards for 2012, beyond
Carl Edwards will be carrying the colors of Tony the Tiger and Cheez-It for two races a piece in 2012, and beyond as an announcement came from the team on Thursday afternoon from Roush Fenway and Kellogg’s Company.
The partnership that began two seasons ago, has grown from being just a two-race deal to now four races. Kellogg’s Company as a season-long sponsor for many years when they were with Hendrick Motorsports and drivers Terry Labonte, Kyle Busch and Mark Martin. Winning the title with Labonte in 1996. Now their championship odds are back to that same form with a great spokesman Carl Edwards who will probably once again contend for the title in 2012.
Edwards finished second in the points standings this season by virtue of a tie with Tony Stewart who scored five victories compared to his 1. Edwards ran the two Kellogg’s paint schemes this season at Pocono in June and at Richmond in August this past year. He finished second at Richmond where it looked as if he had the car to beat at the 3/4 mile track in Virginia.
Kellogg’s Company is looking forward to expanding to four races in the 2012 season with the driver and team as they will be on the car for an additional two events this season.
“Our involvement with racing gives us a great opportunity to interact with our consumers in a fun, exciting environment,” said Brad Davidson, president, Kellogg North America. “We are thrilled to extend our relationship with Carl and Roush Fenway Racing, and we look forward to seeing Kellogg’s Frosted Flakes and Cheez-it crackers on the No. 99 car next season.”
Edwards himself is looking forward to having Kellogg’s on board next year and competing for the 2012 Sprint Cup Series title, along with continuing his partnership with the company who has a long standing run in NASCAR.
“It’s an honor to be involved with Kellogg,” said Edwards. “They have tremendous commitment to quality in everything they do and racing fans love their products. They are a fun partner to go racing with and I’m excited about continuing the relationship.”
